Planned obsolescence is a widespread business practice that encourages consumers to replace their products more often than necessary. To counter this, different strategies can be implemented. Among these, we find the repairability of devices, the adoption of eco-design, as well as increased transparency from companies regarding the lifespan of their products. This article will explore these different approaches and highlight practical solutions to enhance the durability of devices and avoid the allure of always getting the new.
Strengthening the repairability of devices
Repairability is one of the main levers to effectively combat planned obsolescence. By making devices more easily repairable, companies provide consumers with the opportunity to extend the life of their products. This movement in favor of repair is reinforced by the emergence of a culture of « do-it-yourself » and DIY (Do It Yourself). Tips and tutorials for self-repairing devices are proliferating on the internet, allowing everyone to get started with repairs and avoid unnecessary expenses and excessive waste production.
Adopting eco-design
Eco-design consists of integrating environmental criteria from the product design phase. This includes the selection of durable materials, reducing energy consumption, and optimizing recyclability. By developing products that degrade less quickly and are designed to be repaired rather than discarded, companies can limit the impact of planned obsolescence. This type of approach promotes more responsible consumption and encourages consumers to choose products that emphasize durability.
Promoting transparency and information
Encouraging clear communication with consumers regarding the estimated lifespan of products and their ability to be repaired is fundamental. Companies could, for example, display repairability indexes so that customers are informed about maintenance possibilities before making a purchase. By improving transparency and providing relevant information, consumers can make informed choices and turn towards more sustainable products, thus reducing the pressure on the usual purchasing cycle.
Adopting circular consumption models
Transitioning to a circular consumption model is an effective solution to counter planned obsolescence. This model prioritizes the resale, reuse, and recycling of products. Companies can implement take-back programs that encourage customers to return their old devices in exchange for discounts on new products. This not only promotes responsible consumption but also creates a beneficial loop for the local economy by fostering recycling and reducing waste.
Empowering the consumer
Finally, consumers play a decisive role in the fight against planned obsolescence. By becoming aware of the issues and adopting responsible behaviors, they can influence companies. Choosing to repair rather than repurchase a product, paying attention to durability and repairability when shopping, and favoring brands that adopt a sustainable approach are actions within everyone’s reach. A conscious and informed consumer is a powerful lever for changing market practices.
In summary, the strategies to counter planned obsolescence are diverse and equally important. On one hand, it is necessary to strengthen the repairability of products so that consumers have the opportunity to extend the life of their devices. On the other hand, eco-design proves to be an essential tool, as it allows for rethinking the product lifecycle from the design phase. Transparency and communication that inform the consumer about product durability also play a key role. The adoption of a circular consumption model and the empowerment of consumers are significant elements to encourage more sustainable practices. Together, these strategies can contribute to reducing the destructive impact of planned obsolescence and promoting a more environmentally friendly consumption. Ultimately, it is essential to rethink the relationship we have with our devices and to shift our purchasing behaviors towards a more sustainable model, where renewal does not come at the expense of our planet. Thus, every action counts to establish a future where planned obsolescence is reduced, and where informed consumer choices are at the heart of this necessary ecological transition.
